Privacy.
What this site collects, what we do with it, and what happens to your data when we work for you.
Last updated September 29, 2026
Who we are
Northcote Labs is run by Joseph Northcote in State College, Pennsylvania. Questions about this page go to help@northcotelabs.com.
What this site collects
What you type into the two forms on this site: your name, email, company website, your phone number if you give one, and your message. Our host, Vercel, keeps standard server logs, such as IP addresses, for security and to keep the site running.
Cookies and analytics
Only if you click Accept on the cookie banner. Then two things run. Microsoft Clarity records how the site is used, such as clicks, scrolling and the pages visited, so we can see what is useful and what is confusing. Clarity hides what you type into forms, and Microsoft handles its data under the Microsoft Privacy Statement; we switch off its use for advertising. We also keep our own record of the pages you view, where you came from (for example LinkedIn or a search engine) and clicks on the booking link, under a random ID stored in your browser. If you later send one of the forms, that record is linked to your request, so we know what you read before we reply.
If you click Decline, none of this loads. You can change your choice at any time with Cookie settings at the bottom of every page.
If you send the free consultation request, your browser also remembers your first name so the home page can welcome you back and skip the introduction. It never leaves your browser; clearing this site’s data removes it.
What we do with it
We use it to reply to you, arrange the call and write your Consultation Report. We never sell it, never share it for anyone else’s marketing, and never add you to a mailing list without asking.
Where it is kept
Form entries are stored in our database at Supabase and arrive in our inbox at Google, and you get an email confirming we have them. If you book a call, Calendly handles the booking under its own privacy policy. Calls may be recorded and transcribed by a notetaker so the report can be written; say so on the call and it is turned off.
How long we keep it
We keep form entries, call notes and page records while we are in touch. Ask us to delete them at any time and we will.
When we work for you
Client systems are installed on your own accounts. We are invited in as a collaborator with the narrowest role the work needs, and you can remove that access in one click. Your data stays in your accounts, in a region you choose, and we keep no copy of it after handover. The full terms, including every provider that touches your data, are in the data handling document that comes with every quote.
Your choices
Email us to see what we hold about you, to correct it, or to have it deleted.
Changes
If this page changes, the date at the top changes with it.